Howard Adair Design Marketing logo

Phase 1 complete for Aberystwyth Innovation and Enterprise Campus.

Congratulations to Aberystwyth University on opening the first phase of their £40.5m Innovation and Enterprise Campus to provide world-leading facilities and expertise for the biotechnology, agri-tech, and food and drink sectors.
The event also marked the official opening of two new state of the art research facilities at the development which overall has been supported by £20m from the European Regional Development Fund through the Welsh Government, £12m from the BBSRC – part of UK Research and Innovation - and £8.5m from Aberystwyth University.
Construction of the Aberystwyth Innovation and Enterprise Campus is being undertaken by Willmott Dixon, with work on the second and final phase already well advanced. Scheduled to be completed and fully operational by the summer of 2020, it will also house an Advanced Analysis Centre, a Future Food Centre and an Innovation Hub, providing an environment for business and academic collaboration to flourish.

I was fortunate to be involved at the projects formation with branding for the Aberystwyth Innovation and Enterprise Campus. I had discussions with the board of directors to create a design brief for the logo. We agreed to portray three important elements: water, plant and chemicals, to show the expanse of research and expertise on food and drink, biotechnology and agri-tech sectors. I used a clean graphical approach to create overlapping leaves to achieve an flower icon that sparks life and vitality.
The 'flower' has the strength to be used on its own, with abbreviations, monolingual and bilingual versions yet still retain strong branding. This logo achieved the tough design brief incorporating the gravitas for 'big business' and the ecofriendliness required for todays demanding market place.

Well done to Dr Rhian Hayward MBE, Chief Executive Officer for Aberystwyth Innovation and Enterprise Campus for achieving the first phase to providing an environment for business and academic collaboration to flourish.